FUTURE OF LUXURY BRAND MANAGEMENT.
Reshaping luxury. Inspiring and elevating brands and luxury professionals.
Julia is a luxury brand strategist, trend researcher and market analyst, and founder of Code \ Luxe, a boutique luxury advisory and trend studio. With her international expertise and intuition for trends, she advises established luxury brands on developing future-oriented strategies, gives exclusive internal workshops and keynotes (also related to executive education), and takes part in press-related panel discussions.
Besides her advisory activities, she has been teaching courses related to “Luxury Brand Strategy” since 2016. Currently, she teaches at the International University of Monaco.
Further, Julia is engaged in non-profit initiatives such as the World Boating Day and the collective “Monaco Capital of Advanced Yachting”, for which she serves as an ambassador.
Julia was fortunate enough to start her international career at Hermès in 2010 and ever since continuously worked, consulted, studied, and researched different luxury brands and strategies. Her studies, with a focus on Luxury Brand Management and International Business, brought her from Berlin (Bachelor’s) to Munich and Shanghai (Master’s) to Monaco for her Doctorate.
The luxury brands she works with have always been the most aspirational leaders in their segment and have a forward-thinking ethos. Always driven by excellence, passion, and change. IYKYK.
MISCELLANEOUS
Ambassador of the Monaco Capital of Advanced Yachting (since 2022).
Ambassador of the World Boating Day for Germany (since 2024).
Expert in TV documentaries and articles on luxury and sustainability.
Jury member of business plan competition “The Mark Challenge” (since 2020).
Keynote speaker at international conferences.
Lecturer for Luxury Management (since 2016).
Moderator of panel discussions.
Think tank member of online magazine Haus von Eden (since 2020).
PREVIOUS ROLES
Advisory Board Member, Editor at “Robb Report Monaco & Côte d’Azur” (2023).
Board member of Young Professionals in Yachting (YPY) Monaco (2023-2024).
Jury member for the Independent Hotel Show Munich Awards (2024).
Jury member of Schmuckstars German edition (2022).
THE OFFERING
Learning. Inspiration. Elevation.
Do you want to: Elevate yourself or your brand? Decipher the codes of luxury? Speak the language of luxury? Improve your customer journey and include wow-moments? Understand your clients? Then the following is for you.
EXECUTIVE \ Sparring partner
As a C-level or senior luxury professional, you want to learn on a 1:1 basis about all luxury codes, trends, and strategies. You want to ask the questions for which you need a sparring partner, you want to challenge your business ideas and receive direct input without big-scale projects.
Tailor-made to your needs, your pace, your schedule, your industry, simply for yourself.
CORPORATE \ Executive Education, Workshops, Masterclasses
As an established luxury brand or start-up, you want to elevate your brand, make it future-ready or simply understand how luxury has evolved and get inspiration, international know-how, and expertise across industries to rethink luxury and your practices. You want to refresh the thinking of your team.
Tailor-made to your needs, your industry, your goals, your team. Cherry-pick the topics and scope. See more here.
PUBLIC \ Keynote, Moderation
As a company, you want to inspire, motivate, and educate your employees or provide value to the wider public. Choose among a variety of luxury topics. All tailor-made to your needs, your goals, your stories.
Cherry-pick the topics and setting. From 20 minutes to 1,5 hours. In German or English. On-site or online. From keynote, fireside chat, inspirational talk, panel discussion. For corporate or client events, congresses or conferences.
INDIVIDUAL \ Coaching & Mentoring
As a luxury enthusiast, luxury student, or luxury professional, you want to learn all about the luxury fundamentals, the industry, and its codes (from communication to distribution to the trends shaping the industry). You want to be knowledgeable, elevate yourself, and invest in your career. You want to know how to navigate a career in luxury.
Tailor-made to your status quo and your needs. Book your session how to kick-start and improve your career and expertise in luxury.
Some topics that I talk about.
A selection of keynote topics.
Decoding the luxury client’s mindset and lifestyle world.
Elevating the client experience and journey.
Luxury pre-loved.
The power of personalization in luxury.
Trends and developments in the luxury market.
the codes OF NOUVEAU LUXE.
How luxury can SUPPORT you IN becomING the best version of yourself.
THE INTERLINK BETWEEN LUXURY AND HAPPINESS.
THE LUXURY SOCIAL CALENDAR.
LUXURY – PAST, PRESENT, FUTURE.
NAVIGATING A HERITAGE BRAND INTO CONTEMPORARY NOTIONS.
THE ESSENCE AND FACETS OF LUXURY.
beyond the luxury surface. When cultural taste matters.
Each topic can be adapted to industries like automotive, food & beverages, hospitality, yachting, and more.
Further, topics can be tailor-made for you.
AS SEEN
A selection. Click here for more.
IN PRINT & DIGITAL | PUBLICATIONS
Riedmeier, J. (2024). New Power Generation. Ferrari Magazine.
Morhart, F., & Riedmeier, J. (2023). Luxus im Wandel. GFM, Forschungsreihe 5/2023.
Riedmeier, J., & Kreuzer, M. (2022). Me versus we: The role of luxury brand managers in times of co-creation. Journal of Business Research, 145, 240-252.
Meurer, J. & Riedmeier, J. (2022). Jeweler of the future. Own study.
Riedmeier, J. (2021). Navigating the luxury route towards happiness: From a Hollywood to a purpose perspective. Haus von Eden.
Riedmeier, J. & Schmidkonz, C. (2021). Luxury shopping: understanding consumers. China Contact, 2/2021.
ON STAGE | KEYNOTES
Independent Hotel Show Munich (2024). Authentic Luxury.
SACLÀB (2024). Re-loved luxury. Panel discussion.
Tessiner Innovationstage (2024). Luxus gestern, heute, morgen.
F/LIST (2024). Revolutionizing markets.
Independent Hotel Show Amsterdam (2024). Luxury and the importance of personalization.
Nespresso (2024). The codes of nouveau luxe.
METSTRADE (2022). The future of superyacht design: how to make sustainability the new (aspirational) luxury?
Bayerischer Hof Munich (2022). Future of luxury – luxury of the future.
IN THE PRESS | FEATURED
Jungbleiben Magazin von Vöslauer (2025). Was bedeutet Luxus heute überhaupt? Jungbleiben.com.
SACLÀB (2025). Reloved Luxury Report.
Wirtschaftswoche (2023). 782 Euro für 20 Milliliter: Beiersdorfs Geschäft mit der Luxus-Hautpflege.
Deutschlandfunk Nova, ARD (2023). Klamotten statt Aktien – Wenn wir in Mode investieren.
Schaufenster/Die Presse (2022). Luxushandtaschen: Von der It-Bag zum Statussymbol.
Goldschmiedezeitung (2022). Diverse interviews regarding the study “Jeweler of the future”.
ON SCREEN | TV
ZDF (2022). Parfum – Der große Duftraub.
SWR (2022). Was steckt in Parfum?
Haus von Eden (2022). The code for future luxury”.
ON AIR | POCASTS
EntreNous (2025). Von Hermès & Co.: Prestige, Marken und was Social Media damit zu tun hat.
KAP Podcast (2023). Luxus und Nachhaltigkeit: Wie geht das zusammen?
Deutschlandfunk Nova (2023). Klamotten statt Aktien: Mode als Geldanlage.
INSIGHTS.
Elevate your luxury game!
Explore the Luxury Academy by Code \ Luxe and all the assets to learn about luxury – also in a playful manner.