Inspiring and elevating brands and luxury professionals.

Dr. Julia Riedmeier is a renowned luxury expert and luxury explorer. Since 2010, she speaks the language of luxury business – and even longer from a luxury client perspective. To combine all this, in January 2021, Dr. Julia Riedmeier founded CODE \ LUXE – a luxury studio that uniquely combines strategy advisory with an academy for luxury brands and professionals.

She advises established luxury brands on developing future-oriented and unique client-centric strategies, gives exclusive workshops and keynotes, takes part as a panelist or moderator in press-related panel discussions, writes and educates about luxury. In her projects and publications (in print and digital, on air, on TV), she always questions the traditional luxury codes and adapts them towards a progressive and reflective approach.

Besides her entrepreneurial activities, she has been teaching courses related to “Luxury Brand Strategy” since 2016. Currently, as an “Adjunct Professor” at the International University of Monaco and as the module leader for luxury at Munich Business School. Further, Julia is voluntarily engaged in non-profit initiatives such as the World Boating Day and the collective “Monaco Capital of Advanced Yachting”, for which she serves as an ambassador.

All this makes her a unique hybrid of entrepreneur, media, academic, and a social impact advocate.

The industries and brands.

Automotive, hospitality, and yachting are her passion and core professional fields. The luxury brands she works with have always been the most aspirational leaders in their segment and have a forward-thinking ethos. Always driven by excellence, passion, and change. IYKYK.

The approach.

Dr. Julia Riedmeier’s unique approach combines strategic foresight and trend scouting with deep insights from academia, and her firsthand client experience – enhanced by international travels and participation in leading conferences. Aware that quality only emerges when time is taken, she limits the number of projects she accepts each year Guided by lived experience, her insights are constantly evolving, ensuring she remains on the pulse of the times – and often ahead of them.

PS: How it all began.

Ever since her youth, Julia has been fascinated by the aura of luxury brands and glossy magazines. With a keen interest in understanding the mechanisms behind them, she has always been driven to look behind the scenes and connect the dots. Starting her international career in service and direct client-facing roles was a logical step. This brought her to 5-star hotels like the Ritz-Carlton and Hermès. And was followed by projects in PR, media, events, and strategy consulting.

Since 2010, she has continuously worked, consulted, studied, and researched various luxury brands and strategies on a global scale. In addition, her studies with a focus on Luxury Brand Management and International Business have taken her from Berlin (Bachelor’s) to Munich and Shanghai (Master’s), and finally to Monaco for her doctorate. Moreover, she has since been actively engaged in volunteering initiatives. Her drive to learn and contribute continues. Every day.